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5 Essential Things You Must Do Now Before It's Too Late

From The Desk Of Bill Hammond - 43splittests.com
Friday, 8:23 A.M.

Dear Fellow Marketer,

Who knew you could go broke split-testing?

If you have been involved in marketing for more than 5 minutes, someone has told you by now that the key is testing.

That's 100% true. What they don't usually tell you (sometimes because they don't even test themselves) is that testing is expensive and time consuming.

Hi, Ryan Deiss here and I have an confession to make, I've been lazy when it comes to testing. I know that testing is the most powerful part of marketing but to say I have been a power tester in the past would be a lie. I have performed plenty of tests over the years but no where near the level I should have. Why?